Grassroots Marketing: A Guide to Basics and Best Practices
PPC and paid social campaigns are some of the most effective tools for business expansion, and yet, sometimes, there's no option for an individual but to retreat back to the very basics and employ a more traditional approach toward finding new customers for products or services. Grassroots marketing is, therefore, one excellent way of spreading the gospel concerning a business. It becomes even stronger for small, local businesses that exist through brick-and-mortar establishments. This article discusses what it takes to practice grassroots marketing, which grows business. But first, let us examine what grassroots marketing is, its difference from guerilla marketing, and reasons why companies should consider adopting it. What Is Grassroots Marketing ? Grassroots marketing is an audience-oriented and intention-oriented type of marketing. While some campaigns are designed to reach as many people as possible. Such as that brand awareness campaign on the Display network. Grassroots mar...
