How Digital Marketers Use OCR Tools to Increase Their Efficiency
Have you ever found yourself worried by a mountain of images, scanned documents, and PDFs, wondering how to extract text from them & use it efficiently? If so, you aren’t alone. Digital marketers face this challenge on a regular basis. But thankfully, there’s a powerful solution that can assist you: Optical Character Recognition (OCR) tools. It’s expected that these tools continue their growth in the coming years. According to research, it will grow at a CAGR (Compound Annual Growth Rate) of 10.4% from 2023 to 2030. How do these tools work & streamline workflows for digital marketers? Continue reading this guide to explore the many ways OCR technology can revolutionize your marketing efforts. What are OCR tools? Before diving into the specifics, you first need to get a clear understanding of what OCR tools are. OCR stands for Optical Character Recognition. What’s its function? It converts documents, scanned papers, PDF files, & images containing text into editable data. Am